7 best bikini brands celebrities wear in 2023: From Holly Willoughby & Hunza G to Amanda Holden & Melissa Odabash

Whether you're doing a last-minute holiday haul or just upgrading your current collection, make shopping for the perfect bikini that little bit easier by turning to one of these celebrity-favourite brands for the most stylish two-pieces.

With access to the most coveted labels on offer, you can be safe in the knowledge that these bikinis loved by celebs are super flattering, high quality and will make you feel amazing if you're sunbathing, swimming or posing for an Instagram selfie.

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From Holly Willoughby's go-to swimwear brand to Amanda Holden's favourite bikini style, Taylor Swift to Jennifer Lopez and more, we've rounded up the best bikini brands worn and loved by the celebs. Think Hunza G, Melissa Odabash, Frankie's Bikinis, Solid & Striped and more.

Celebrity-favourite bikini brands to shop this summer

• Holly Willoughby

  Holly Willoughby shared an Instagram selfie looking gorgeous in Hunza G's iconic pink swimsuit. Famed for its textured sculpting seersucker material, the brand is a hit year after year with fashion fans. It's also been seen on the likes of Emily Ratajkowski, Rosie Huntington-Whiteley and Michelle Keegan. 

• Hunza G

  We love the Gigi bikini (seen here in the same bubblegum pink hue as Holly's). It features a square-neck top and hip-grazing briefs with high-cut legs.
  

• Amanda Holden

  Amanda Holden is a big fan of Melissa Odabash, having been seen in several of the brand's bikinis and swimsuits, like this amazing red two-piece.

• Melissa Odabash

  Former model Melissa Odabash launched her own swimwear line when she couldn't find the bikinis she wanted. Renowned for playful prints and vibrant colours, they also come in the most figure-flattering cuts.

• Demi Moore

  It's no secret Demi Moore has an incredible figure, but she wears some pretty great bikinis too. She shared a selfie wearing a navy two-piece from Andie Swim, which is famed for its high quality fabrics and flattering cuts.

• Andie Swim

  Andie Swim is all about well-made, well-cut swimsuits that are so comfortable and you don't have to think about adjusting them. You can send the brand an email for fit advice, sizing support, and try-on tips. Plus there's a fit quiz to help you find your perfect size.

• Pippa Middleton

  Pippa Middleton has been swimsuit goals for years, most recently stepping out in this red string bikini by Heidi Klein while on holiday in St. Barts in February.

• Heidi Klein

  We love Heidi Klein's bright Morocco bikini. It's flecked with metallic thread and features removable padding and adjustable ties. The luxury swimwear label is also loved by Victoria Beckham and Cara Delevingne.

• Stacey Dooley

  Stacey Dooley left fans in awe when she posted a poolside Instagram photo wearing a black scalloped bandeau bikini top and matching briefs by LA-based brand Marysia.

• Marysia

  Marysia has also attracted the likes of Gwyneth Paltrow and Lupita Nyong'o since launching in 2009. Made from premium Italian fabrics, the swimwear is cut by hand in a couture factory and we're obsessed with this chic two-piece.
  

• Jennifer Lopez

  Jennifer Lopez showcased her toned figure on Instagram in Frankie's Bikinis' Firefly two-piece. Made from a luxe scrunch ribbed fabric, the skimpy swimwear featured tie detail on the top of each arm.

• Frankie's Bikinis

  As well as J.Lo, Frankie's Bikinis counts Pamela Anderson, Kendall Jenner and Bella Hadid among its biggest fans. The US brand is revered for its range of sleek and sexy string bikinis. While Jennifer's exact style is sold out, this one from the Pamela collection is so similar.

• Taylor Swift

  Taylor Swift and her A-list girl squad sent the internet into a frenzy after they donned matching swimsuits from Solid & Striped. The bold prints and bright colours are perfect for summer.
  

• Solid & Striped

  Solid & Striped has a wide selection of cuts, colours and patterns that suit every taste, in high-quality, comfortable materials. We love this brightly striped strapless bikini which is made from the softest terrycloth fabric and features ruched detail.